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Search Engine Optimization - Advice and TacticUnique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, write for the visitors but cater for the search engines. If your field of expertise fits into a niche in the market, all the better for you but you must get unique content all you will fall behind.Page Structure. Search engine bots can sometimes get confused with poorly coded html, javascript and other web languages. If the bot has to wait too long or cannot decipher the web language then it will just abandon your site and move on to the next, even if it manages to get through the code it usually leads to poor search engine indexing of your website. You should also keep to widely used file extensions like .htm, .html, .php, .asp for your pages. Loading Speed. The loading speed of your website should be kept to a minimum, if it takes long than 5 seconds on 256kb+ connections then you lose visitors - both real and search engine bots. There are a variety of reasons why pages can load slowly, it may either be your web server, poorly coded server side code like php or client side code like javascript which can slow or even stop your page from loading. Visitor Navigation. This is more an aesthetic feature of your website focused at real visitors but you need to have some sort of standard navigation that is the same throughout your whole site. People can be put off and leave your website if they find it difficult to browse easily, search engine bots may also miss links if they can only be found deep within your site. Try to make as many internal links as possible available on each page. Site Hierarchy. Site hierachy can be great for adding keyword density to your web site. An example of site hierachy working effectively would be this page, seo-advice.php. The full link contains SEO twice - www.seoassistance.com/seo-advice.php which is very beneficial in the way search engines determine your sites relevance to a particular subject. Use your domain, folders and file names to your advantage. Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands little respect from real webmasters as it means using underhand methods to gain search engine rankings, although the site is usually banned quickly. Blackhat SEO includes using link farms, search engine spamming, hidden or disguised text, fake meta tag data, using duplicate content and using doorway pages. I would recommend you stay away from tactics like this as you will end up losing out in the long run. Targeted Linkswaps. Link swaps are great but you must make them work for you. It does little good for you when your going for top search engine positions when your link swaps are untargeted. You should choose some specific keywords for both the link text and the link title text then make sure before you link swap that the other webmaster adds those specific keywords with the link. About the author: Article by www.SEOAssistance.com Search Engine Optimization Advice & Tactics, www.SEOAssistance.com Circulated by Article Emporium The Importance of Articles in Web Promotion No doubt you have come accross this time and time again; to improve your websites popularity, search engine ranking etc., you need to write articles. You will also probably think, as I did, that I can't do this. There are ways around this. You can purchase the rights to a... Online Marketing: Five Principles That Help You Succeed NOW I have been working for Internet companies since 1994. First at America Online and now in my own marketing and design business. The only online marketing rule I adhere to is that things are constantly changing. That could make marketing difficult. To keep moving forward, I use the ... 20 Totally Easy Ways To Turn Visitors Into Subscribers 1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine. 2. You could offer your visitors a free ebook if they subscribe to your free e-zine. 3. You could offer your visitors a free su... Signatures -- The Long and Short of It >What is the accepted standard for signatures? Who sets these standards? The signatures in question are those blurbs that we include after the body of our main message content in our emails for the purpose of identification and contacts. I'm really not referring to sign... There is a Time to Sell, And a Time to Educate It has often been said that the true nature of marketing is four-fold, what is referred to as the four p's of marketing: * Product * Place (distribution) * Price * Promotion Most people who do business online look at the sole element of Promotion and b... One Way Linking Campaigns This aarticle explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in this & subsequent articles are: -Creating one way i... How To Approach A Guru In 5 Easy Steps It's in all the books and courses lately, to be successful online you have to joint venture and tap into established marketers (gurus) huge lists and high traffic websites. If you've ever tried it though, you know that getting ahold of a guru is not always ... Adding Fresh Content to Your Existing Ebook You have permission to reprint ©-by Brian Holte Ok, so you're at that stage where you've gotten just enough content to publish your first e-book, finally the grunt work is out of the way. Sit back and pat yourself on the shoulder for a job well done... What is Google AdSense? In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. Th... 10 Ways To Shift Your Sales Into Overdrive 1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away. 2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous gr... Is your website's link directory even worth having? A reciprocal link directory if a vital part of having a good Google page rank. However there are ways to make it a useful and important part of your website for reasons other than a high ranking in the Google directory. Let's face it, getting (and keeping) a good Goog... Great Site Ranking in Google The Secret's Out How many years did you register your domain name for? If it was only one then Google could hold that against you. Why? Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the... How my page rank went from 0 to 5 in one update. How yours can too. Increase Your Google Page Rank! This article will put a damper on web sites that sell information which will supposedly increase your page rank. I may make some enemies here, but this is already common knowledge. In fact, to make sure it worked, I designed a new ... Buying Textlinks: the Latest SEO Craze With search engine algorithms changing seemingly daily, the quest to rank high in the search engines and stay there is proving to be quite the challenge for most webmasters. One of the more recent popular ways of achieving this is through buying text links on websites that have hig... Search Engine Optimization - Advice and Tactic Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, wri...
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